UNABURGER is a vegan burger that is against all forms of unkindness and seeks to abolish animal slaughter. The visual identity is inspired by mail art, reflecting our focus on take-away and delivery services exclusively.
The brand uses food as a medium to convey critiques of animal cruelty and environmental issues in a creative and non-violent manner, despite the slogan being "VEGAN RIOT". To express our messages we use the letter "v"; for example, "V for Vegan" is a play on words inspired by the character 'V' from the film V for Vendetta.
"VIOLENT BURGERS AGAINST VIOLENT CRIMES" is a discomforting campaign showing animal cruelty around the world.
© Burger King | Non Artificial Mexico Campaign
© Pulp Fiction
© Aitor Garmendia , © Jo-Anne McArthur , © Luis Tato
